{"id":307,"date":"2026-04-21T07:31:06","date_gmt":"2026-04-20T22:31:06","guid":{"rendered":"https:\/\/automaster.co.kr\/post\/b2b-%ec%98%81%ec%97%85-%ec%9e%90%eb%8f%99-%ec%88%98%ec%9d%b5-%ed%8c%8c%ec%9d%b4%ed%94%84%eb%9d%bc%ec%9d%b8-%ea%b5%ac%ec%b6%95-%eb%b9%84%ea%b2%b0%ec%9d%80\/"},"modified":"2026-04-21T07:31:06","modified_gmt":"2026-04-20T22:31:06","slug":"b2b-%ec%98%81%ec%97%85-%ec%9e%90%eb%8f%99-%ec%88%98%ec%9d%b5-%ed%8c%8c%ec%9d%b4%ed%94%84%eb%9d%bc%ec%9d%b8-%ea%b5%ac%ec%b6%95-%eb%b9%84%ea%b2%b0%ec%9d%80","status":"publish","type":"post","link":"https:\/\/automaster.co.kr\/post\/b2b-%ec%98%81%ec%97%85-%ec%9e%90%eb%8f%99-%ec%88%98%ec%9d%b5-%ed%8c%8c%ec%9d%b4%ed%94%84%eb%9d%bc%ec%9d%b8-%ea%b5%ac%ec%b6%95-%eb%b9%84%ea%b2%b0%ec%9d%80\/","title":{"rendered":"B2B \uc601\uc5c5, \uc790\ub3d9 \uc218\uc775 \ud30c\uc774\ud504\ub77c\uc778 \uad6c\ucd95 \ube44\uacb0\uc740?"},"content":{"rendered":"

B2B \uc601\uc5c5\uc740 \ub2e8\uc21c\ud788 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud30c\ub294 \uac83\uc744 \ub118\uc5b4, \uace0\uac1d\uc0ac\uc758 \ubcf5\uc7a1\ud55c \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc744 \uc774\ud574\ud558\uace0 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uc77c\ub828\uc758 \uacfc\uc815\uc774\ub2e4. \ub9ce\uc740 \uc601\uc5c5 \uc804\ubb38\uac00\ub4e4\uc774 ‘\uc790\ub3d9 \uc218\uc775’\uc774\ub77c\ub294 \uc774\uc0c1\ud5a5\uc744 \uafc8\uafb8\uc9c0\ub9cc, B2B \uc601\uc5c5 \ud604\uc7a5\uc5d0\uc11c \uc774\ub97c \uc2e4\ud604\ud558\uae30\ub780 \uc27d\uc9c0 \uc54a\ub2e4. \ubcf5\uc7a1\ud55c \uacc4\uc57d, \uae34 \ud310\ub9e4 \uc8fc\uae30, \uadf8\ub9ac\uace0 \uc608\uce21 \ubd88\uac00\ub2a5\ud55c \ubcc0\uc218\ub4e4 \ub54c\ubb38\uc5d0 \uafb8\uc900\ud55c \ub9e4\ucd9c \ud750\ub984\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc219\uc81c\ucc98\ub7fc \ub290\uaef4\uc9c0\uace4 \ud55c\ub2e4. \ud558\uc9c0\ub9cc \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc744 \uc81c\ub300\ub85c \uc774\ud574\ud558\uace0 \uc801\uc6a9\ud55c\ub2e4\uba74, B2B \uc601\uc5c5\uc5d0\uc11c\ub3c4 \ucda9\ubd84\ud788 \uc548\uc815\uc801\uc778 \uc218\uc775 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub2e4.<\/p>\n

B2B \uc601\uc5c5\uc5d0\uc11c ‘\uc790\ub3d9 \uc218\uc775’\uc774 \uc5b4\ub824\uc6b4 \uc774\uc720<\/h2>\n

B2B \uc601\uc5c5\uc5d0\uc11c \uc790\ub3d9 \uc218\uc775\uc744 \uae30\ub300\ud558\uae30 \uc5b4\ub824\uc6b4 \uadfc\ubcf8\uc801\uc778 \uc774\uc720\ub294 B2C\uc640\ub294 \uc804\ud600 \ub2e4\ub978 \uace0\uac1d\uc758 \ud2b9\uc131 \ub54c\ubb38\uc774\ub2e4. \uac1c\uc778 \uc18c\ube44\uc790\ub294 \uac10\uc131\uc774\ub098 \uc989\uac01\uc801\uc778 \ud544\uc694\uc5d0 \uc758\ud574 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc9c0\ub9cc, \uae30\uc5c5 \uace0\uac1d\uc740 \ub2e4\ub974\ub2e4. \uae30\uc5c5\uc740 \ube44\uc6a9 \ud6a8\uc728\uc131, ROI(\ud22c\uc790 \ub300\ube44 \uc218\uc775\ub960), \uadf8\ub9ac\uace0 \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98\ub2e4. \ub530\ub77c\uc11c \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ub2e8\uc21c\ud788 \uc81c\ud488\uc758 \uc7a5\uc810\ub9cc\uc744 \ub298\uc5b4\ub193\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d\uc0ac\uc758 \uad6c\uccb4\uc801\uc778 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uc785\uc99d\ud574\uc57c \ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud55c SaaS(Software as a Service) \uae30\uc5c5\uc740 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc5d0\ub9cc \uc9d1\uc911\ud558\ub2e4\uac00 \uae30\uc874 \uace0\uac1d\uc758 \uc774\ud0c8\ub960\uc774 \ub192\uc544\uc9c0\ub294 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud588\ub2e4. \uc601\uc5c5 \ud300\uc740 \uacc4\uc57d \uc131\uc0ac \uc790\uccb4\uc5d0 \uae09\uae09\ud588\uc9c0, \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc194\ub8e8\uc158\uc744 \uc5bc\ub9c8\ub098 \uc798 \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294\uc9c0\ub294 \uc81c\ub300\ub85c \ud30c\uc545\ud558\uc9c0 \uc54a\uc558\ub2e4. \uacb0\uad6d \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \ub5a8\uc5b4\uc9c0\uba74\uc11c \uc7ac\uacc4\uc57d\ub960\uc774 \ud558\ub77d\ud588\uace0, \uc774\ub294 \ub9e4\ucd9c\uc758 \ubd88\uc548\uc815\uc131\uc73c\ub85c \uc774\uc5b4\uc84c\ub2e4. \uc774\ub294 B2B \uc601\uc5c5\uc5d0\uc11c ‘\uc790\ub3d9 \uc218\uc775’\uc774 \ub2e8\uc21c\ud55c \uc601\uc5c5 \ud65c\ub3d9\uc758 \ubc18\ubcf5\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d\uacfc\uc758 \uae4a\uc740 \uc2e0\ub8b0\uc640 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4 \uad00\ub9ac\uac00 \ud544\uc218\uc801\uc784\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\ub2e4. \uc774\ub7ec\ud55c \uad00\uacc4\ub294 \ub2e8\uae30\uac04\uc5d0 \ub9cc\ub4e4\uc5b4\uc9c0\uc9c0 \uc54a\uc73c\uba70, \uafb8\uc900\ud55c \ub178\ub825\uacfc \uc804\ub7b5\uc774 \uc694\uad6c\ub41c\ub2e4.<\/p>\n

B2B \uc601\uc5c5 \uc790\ub3d9 \uc218\uc775\uc744 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5<\/h2>\n

B2B \uc601\uc5c5\uc5d0\uc11c \uafb8\uc900\ud55c \uc218\uc775\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc790\ub3d9 \uc218\uc775 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uad6c\ucd95\ud558\ub824\uba74, \ub2e4\uc74c \uc138 \uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4. \uccab\uc9f8, ‘\uac00\uce58 \uae30\ubc18 \uc601\uc5c5’\uc774\ub2e4. \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uae30\ub2a5 \ub098\uc5f4\uc774 \uc544\ub2cc, \uace0\uac1d\uc0ac\uac00 \uacaa\ub294 \ubb38\uc81c\uc810\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \uadf8\uac83\uc744 \uc5b4\ub5bb\uac8c \ud574\uacb0\ud574 \uc904 \uc218 \uc788\ub294\uc9c0 \uad6c\uccb4\uc801\uc778 \uac00\uce58\ub85c \uc81c\uc2dc\ud574\uc57c \ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc6b0\ub9ac \uc194\ub8e8\uc158 \ub3c4\uc785 \uc2dc \uc608\uc0c1\ub418\ub294 \uc5f0\uac04 \ube44\uc6a9 \uc808\uac10\uc561 2,000\ub9cc \uc6d0, \uc5c5\ubb34 \ucc98\ub9ac \uc2dc\uac04 \ub2e8\ucd95 20%\uc640 \uac19\uc740 \uba85\ud655\ud55c \uc218\uce58\ub97c \uc81c\uc2dc\ud558\ub294 \uac83\uc774 \ud6a8\uacfc\uc801\uc774\ub2e4. \ub458\uc9f8, ‘\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uc758 \uc801\uadf9 \ud65c\uc6a9’\uc774\ub2e4. \ub2e8\uc21c\ud788 \uace0\uac1d \uc815\ubcf4\ub97c \uc800\uc7a5\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc744 \uccb4\uacc4\ud654\ud558\uace0 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ub85d, \ubd84\uc11d\ud574\uc57c \ud55c\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc640 \uac19\uc740 \uc804\ubb38 CRM \uc194\ub8e8\uc158\uc740 \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc5ec\uc8fc\uace0, \uac01 \ub2e8\uacc4\ubcc4 \uc804\ud658\uc728\uc744 \ud30c\uc545\ud558\uc5ec \uac1c\uc120\uc810\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4. \uc14b\uc9f8, ‘\uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uad50\uc721 \ubc0f \uc9c0\uc6d0’\uc774\ub2e4. \uc81c\ud488 \ud310\ub9e4 \ud6c4 \uace0\uac1d\uc774 \uc194\ub8e8\uc158\uc744 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\uba74 \uacb0\uad6d \uc774\ud0c8\ub85c \uc774\uc5b4\uc9c4\ub2e4. \uc815\uae30\uc801\uc778 \uc6e8\ube44\ub098 \uac1c\ucd5c, \ub9de\ucda4\ud615 \uac00\uc774\ub4dc \uc81c\uacf5, \uc804\ub2f4 \uc9c0\uc6d0\ud300 \uc6b4\uc601 \ub4f1\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \uc131\uacf5\uc801\uc778 \uc194\ub8e8\uc158 \ud65c\uc6a9\uc744 \uc9c0\uc6d0\ud574\uc57c \ud55c\ub2e4. \uc774\ub294 \uace7 \uc7ac\uacc4\uc57d\ub960 \uc99d\uac00\uc640 \ucd94\ucc9c\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ub9cc\ub4e0\ub2e4. \uacfc\uac70\uc5d0\ub294 \ub2e8\uc21c\ud788 ‘\uac74’\uc744 \ub9ce\uc774 \ub530\ub0b4\ub294 \uac83\uc774 \uc911\uc694\ud588\ub2e4\uba74, \uc774\uc81c\ub294 \uace0\uac1d\uc758 \uc131\uacf5\uc774 \uace7 \ub098\uc758 \uc131\uacf5\uc774\ub77c\ub294 \ub9c8\uc778\ub4dc\uc14b \uc804\ud658\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n

B2B \uc601\uc5c5 \uc790\ub3d9 \uc218\uc775 \uad6c\ucd95: \ub2e8\uacc4\ubcc4 \ud504\ub85c\uc138\uc2a4 \ubd84\uc11d<\/h2>\n

B2B \uc601\uc5c5 \uc790\ub3d9 \uc218\uc775 \ud30c\uc774\ud504\ub77c\uc778\uc740 \ub2e8\uc21c\ud788 \uba87 \uac00\uc9c0 \ud234\uc744 \ub3c4\uc785\ud55c\ub2e4\uace0 \ud574\uc11c \uc800\uc808\ub85c \ub9cc\ub4e4\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub2e4. \uccb4\uacc4\uc801\uc778 \ub2e8\uacc4\ub97c \uac70\uccd0\uc57c\ub9cc \uc548\uc815\uc801\uc778 \uc131\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\ub2e4. \ub2e4\uc74c\uc740 B2B \uc601\uc5c5 \uc790\ub3d9 \uc218\uc775 \uad6c\ucd95\uc744 \uc704\ud55c \uad6c\uccb4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub2e4.<\/p>\n

    \n
  1. \n

    \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74 \ubc0f \uc790\uaca9 \uac80\uc99d (Lead Generation & Qualification):<\/strong><\/p>\n

      \n
    • \ud0c0\uac9f \uace0\uac1d \ud398\ub974\uc18c\ub098\ub97c \uba85\ud655\ud788 \uc815\uc758\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5f0 \ub9e4\ucd9c 500\uc5b5 \uc6d0 \uc774\uc0c1, IT \ubd80\uc11c \uc778\uc6d0 10\uba85 \uc774\uc0c1\uc778 \uc911\uacac \uc81c\uc870 \uae30\uc5c5 \ub4f1\uc774 \ub420 \uc218 \uc788\ub2e4.<\/li>\n
    • \ub2e4\uc591\ud55c \ucc44\ub110(\ucf58\ud150\uce20 \ub9c8\ucf00\ud305, \uad11\uace0, \ub124\ud2b8\uc6cc\ud0b9 \ud589\uc0ac, \uae30\uc874 \uace0\uac1d \ucd94\ucc9c \ub4f1)\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d \ub9ac\ub4dc\ub97c \ud655\ubcf4\ud55c\ub2e4.<\/li>\n
    • \ud655\ubcf4\ub41c \ub9ac\ub4dc \uc911 \uc2e4\uc81c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc744 \uc120\ubcc4\ud55c\ub2e4. \uc774\ub54c BANT(Budget, Authority, Need, Urgency)\uc640 \uac19\uc740 \uae30\uc900\uc744 \ud65c\uc6a9\ud558\uc5ec \uc790\uaca9 \uac80\uc99d\uc744 \ucca0\uc800\ud788 \uc9c4\ud589\ud55c\ub2e4. 100\uac1c\uc758 \ub9ac\ub4dc \uc911 \uc2e4\uc81c \ubbf8\ud305\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uac83\uc740 10\uac1c \ub0b4\uc678\uc778 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uc2e4\uc81c\ub85c BANT \uae30\uc900\uc744 \uc801\uc6a9\ud588\uc744 \ub54c, \uad6c\ub9e4 \uacb0\uc815\uad8c\uc790(Authority)\uac00 \uba85\ud655\ud558\uc9c0 \uc54a\uac70\ub098 \uc608\uc0b0(Budget) \ud655\ubcf4\uac00 \uc5b4\ub824\uc6b4 \uace0\uac1d\uc5d0\uac8c \uc2dc\uac04\uc744 \uc3df\ub294 \uac83\uc740 \ube44\ud6a8\uc728\uc801\uc774\ub2e4.<\/li>\n<\/ul>\n<\/li>\n
    • \n

      \uac00\uce58 \uc81c\uc548 \ubc0f \uc194\ub8e8\uc158 \uc81c\uc2dc (Value Proposition & Solution Presentation):<\/strong><\/p>\n

        \n
      • \uace0\uac1d\uc0ac\uc758 \ubb38\uc81c\uc810\uacfc \ub2c8\uc988\ub97c \uae4a\uc774 \uc774\ud574\ud55c \ud6c4, \uc6b0\ub9ac \uc194\ub8e8\uc158\uc774 \uc5b4\ub5bb\uac8c \uadf8 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc5b4\ub5a4 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud55c\ub2e4. \ub2e8\uc21c\ud55c \uae30\ub2a5 \uc124\uba85\uc774 \uc544\ub2cc, \uace0\uac1d\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 KPI \uac1c\uc120\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud55c\ub2e4.<\/li>\n
      • \uace0\uac1d\uc0ac\uc758 \ud604\uc7ac \uc2dc\uc2a4\ud15c\uc774\ub098 \ud504\ub85c\uc138\uc2a4\uc640\uc758 \ud1b5\ud569 \uac00\ub2a5\uc131, \uc608\uc0c1\ub418\ub294 ROI, \uadf8\ub9ac\uace0 \ub3c4\uc785 \ud6c4 \uae30\ub300\ud560 \uc218 \uc788\ub294 \uacb0\uacfc\uc5d0 \ub300\ud55c \ub370\ubaa8 \uc2dc\uc5f0\uc774\ub098 \uc790\ub8cc\ub97c \uc81c\uc2dc\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2e4\uc81c \uc720\uc0ac \uae30\uc5c5\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c 2~3\uac74 \uc81c\uc2dc\ud558\uba70 \ud3c9\uade0 15%\uc758 \uc6b4\uc601 \ube44\uc6a9 \uc808\uac10 \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc2dd\uc774\ub2e4.<\/li>\n<\/ul>\n<\/li>\n
      • \n

        \uc81c\uc548 \ubc0f \ud611\uc0c1 (Proposal & Negotiation):<\/strong><\/p>\n

          \n
        • \uace0\uac1d\uc0ac\uc758 \ub2c8\uc988\uc640 \ub17c\uc758\ub41c \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uba85\ud655\ud558\uace0 \uad6c\uccb4\uc801\uc778 \uc81c\uc548\uc11c\ub97c \uc791\uc131\ud55c\ub2e4. \uac00\uaca9, \uc11c\ube44\uc2a4 \ubc94\uc704, \uacc4\uc57d \uc870\uac74 \ub4f1\uc744 \uba85\uc2dc\ud55c\ub2e4.<\/li>\n
        • \uac00\uaca9\uc774\ub098 \uacc4\uc57d \uc870\uac74\uc5d0 \ub300\ud55c \ud611\uc0c1\uc774 \uc9c4\ud589\ub420 \uc218 \uc788\ub2e4. \uc774\ub54c, \ub2e8\uc21c\ud788 \uac00\uaca9\uc744 \ub0ae\ucd94\uae30\ubcf4\ub2e4 \ucd94\uac00\uc801\uc778 \uc9c0\uc6d0\uc774\ub098 \uc11c\ube44\uc2a4 \ubc94\uc704\ub97c \uc870\uc815\ud558\ub294 \ub4f1 \uc0c1\ud638 \uc774\uc775\uc774 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \ud611\uc0c1\uc744 \uc774\ub04c\uc5b4\uac00\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4.<\/li>\n<\/ul>\n<\/li>\n
        • \n

          \uacc4\uc57d \uccb4\uacb0 \ubc0f \uc628\ubcf4\ub529 (Contract Closing & Onboarding):<\/strong><\/p>\n

            \n
          • \ucd5c\uc885 \ud569\uc758\ub41c \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uacc4\uc57d\uc744 \uccb4\uacb0\ud55c\ub2e4.<\/li>\n
          • \uacc4\uc57d \uccb4\uacb0 \ud6c4, \uace0\uac1d\uc774 \uc194\ub8e8\uc158\uc744 \uc6d0\ud65c\ud558\uac8c \uc0ac\uc6a9\ud558\uace0 \uc801\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uccb4\uacc4\uc801\uc778 \uc628\ubcf4\ub529 \ud504\ub85c\uc138\uc2a4\ub97c \uc9c4\ud589\ud55c\ub2e4. \uc0ac\uc6a9\uc790 \uad50\uc721, \ucd08\uae30 \uc124\uc815 \uc9c0\uc6d0, FAQ \uc81c\uacf5 \ub4f1\uc774 \ud3ec\ud568\ub41c\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc758 \ucd08\uae30 \uacbd\ud5d8\uc740 \ud5a5\ud6c4 \uad00\uacc4 \uc720\uc9c0\uc5d0 \uacb0\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4. \ud3c9\uade0\uc801\uc73c\ub85c \uc628\ubcf4\ub529 \uae30\uac04\uc740 2\uc8fc\uc5d0\uc11c 1\uac1c\uc6d4 \uc815\ub3c4 \uc18c\uc694\ub41c\ub2e4.<\/li>\n<\/ul>\n<\/li>\n
          • \n

            \uace0\uac1d \uc131\uacf5 \uad00\ub9ac \ubc0f \ud655\uc7a5 (Customer Success Management & Expansion):<\/strong><\/p>\n

              \n
            • \uacc4\uc57d \ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\uac1d\uc758 \uc194\ub8e8\uc158 \ud65c\uc6a9\ub3c4\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \ubb38\uc81c \ubc1c\uc0dd \uc2dc \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud55c\ub2e4. \uace0\uac1d\uc758 \uc131\uacf5\uc774 \uace7 \uc6b0\ub9ac\uc758 \uc131\uacf5\uc774\ub77c\ub294 \ub9c8\uc778\ub4dc\ub85c \uc811\uadfc\ud55c\ub2e4.<\/li>\n
            • \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \ub192\uace0 \uc194\ub8e8\uc158 \ud65c\uc6a9\ub3c4\uac00 \ub192\ub2e4\uace0 \ud310\ub2e8\ub420 \uacbd\uc6b0, \uc0c1\uc704 \ubc84\uc804\uc73c\ub85c\uc758 \uc5c5\uadf8\ub808\uc774\ub4dc, \ucd94\uac00 \uae30\ub2a5 \uad6c\ub9e4, \ud639\uc740 \ub2e4\ub978 \uc194\ub8e8\uc158 \ub3c4\uc785 \ub4f1\uc744 \uc81c\uc548\ud558\uba70 \ub9e4\ucd9c\uc744 \ud655\uc7a5\ud55c\ub2e4. \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \uc2e0\uaddc \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uc2e0\uaddc \uace0\uac1d\uc744 \ubc1c\uad74\ud558\ub294 \uac83\ubcf4\ub2e4 \ube44\uc6a9 \ud6a8\uc728\uc131\uc774 \ud6e8\uc52c \ub192\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c 5\ubc30\uc5d0\uc11c 25\ubc30\uae4c\uc9c0 \ucc28\uc774\uac00 \ub098\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

              B2B \uc601\uc5c5 \uc790\ub3d9 \uc218\uc775: \ud604\uc2e4\uc801\uc778 \uace0\ub824\uc0ac\ud56d\uacfc \ub300\uc548<\/h2>\n

              B2B \uc601\uc5c5\uc5d0\uc11c ‘\uc790\ub3d9 \uc218\uc775’\uc740 \ub9e4\ub825\uc801\uc778 \ubaa9\ud45c\uc774\uc9c0\ub9cc, \ud604\uc2e4\uc801\uc73c\ub85c\ub294 \uc644\uc804 \uc790\ub3d9\ud654\ubcf4\ub2e4\ub294 ‘\ud6a8\uc728\ud654’\uc5d0 \uac00\uae5d\ub2e4. \ubaa8\ub4e0 \uc601\uc5c5 \ud65c\ub3d9\uc744 \uae30\uacc4\ucc98\ub7fc \ubc18\ubcf5\ud558\uac8c \ub9cc\ub4dc\ub294 \uac83\uc740 \ubd88\uac00\ub2a5\ud558\uba70, \ub54c\ub85c\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \ucc3d\uc758\uc131\uacfc \uc720\uc5f0\uc131\uc774 \ub354 \uc911\uc694\ud574\uc9c8 \ub54c\ub3c4 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc608\uc0c1\uce58 \ubabb\ud55c \uace0\uac1d\uc0ac\uc758 \uc704\uae30 \uc0c1\ud669\uc774\ub098 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \ub300\uc751\uc740 \uc790\ub3d9\ud654\ub41c \uc2dc\uc2a4\ud15c\ub9cc\uc73c\ub85c\ub294 \uc5b4\ub835\ub2e4. \uc774\ub7f4 \ub54c \uc624\ud788\ub824 \uc720\uc5f0\ud55c \uc0ac\uace0\uc640 \uc801\uadf9\uc801\uc778 \uc18c\ud1b5\uc774 \ubb38\uc81c \ud574\uacb0\uc758 \uc5f4\uc1e0\uac00 \ub418\uae30\ub3c4 \ud55c\ub2e4.<\/p>\n

              \ub530\ub77c\uc11c B2B \uc601\uc5c5 \uc790\ub3d9 \uc218\uc775 \ud30c\uc774\ud504\ub77c\uc778 \uad6c\ucd95\uc758 \uac00\uc7a5 \ud604\uc2e4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 ‘\ubc18\uc790\ub3d9\ud654’\uc774\ub2e4. \ubc18\ubcf5\uc801\uc774\uace0 \uc2dc\uac04 \uc18c\ubaa8\uc801\uc778 \uc5c5\ubb34, \uc608\ub97c \ub4e4\uc5b4 \ucd08\uae30 \ub9ac\ub4dc \uc2a4\ud06c\ub9ac\ub2dd, \ub370\uc774\ud130 \uc785\ub825, \uac04\ub2e8\ud55c \ubcf4\uace0\uc11c \uc791\uc131 \ub4f1\uc740 \uc790\ub3d9\ud654 \ud234\uc744 \ud65c\uc6a9\ud558\uc5ec \ud6a8\uc728\uc744 \ub192\uc774\uace0, \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4 \uad6c\ucd95, \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815, \ubcf5\uc7a1\ud55c \ubb38\uc81c \ud574\uacb0 \ub4f1 \uace0\ubd80\uac00\uac00\uce58 \ud65c\ub3d9\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774\ub2e4. \ub9c8\uce58 \ub808\uace0 \ube14\ub85d\uc744 \uc313\ub4ef, \uc790\ub3d9\ud654\ub41c \uc2dc\uc2a4\ud15c\uc774\ub77c\ub294 \ud2bc\ud2bc\ud55c \uae30\ubc18 \uc704\uc5d0 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uc804\ubb38\uc131\uc774 \ub354\ud574\uc9c8 \ub54c, \ube44\ub85c\uc18c \uc548\uc815\uc801\uc778 ‘\uc790\ub3d9 \uc218\uc775’\uc5d0 \uac00\uae4c\uc6b4 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\ub2e4. \ub9cc\uc57d \uc9c0\uae08 \ub2f9\uc7a5 \uc790\ub3d9\ud654 \ud234 \ub3c4\uc785\uc774 \ubd80\ub2f4\uc2a4\ub7fd\ub2e4\uba74, \uc6b0\uc120 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac \ud234\uc758 \uae30\ubcf8\uc801\uc778 \uae30\ub2a5\ubd80\ud130 \uc775\ud788\uace0 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654\ubd80\ud130 \uc2dc\ub3c4\ud574 \ubcf4\ub294 \uac83\uc774 \uc88b\ub2e4. \uace0\uac1d\uc758 \ub2c8\uc988 \ubcc0\ud654\ub97c \uba74\ubc00\ud788 \uad00\ucc30\ud558\uace0, \uc194\ub8e8\uc158\uc758 \uac00\uce58\ub97c \ub04a\uc784\uc5c6\uc774 \uc99d\uba85\ud558\ub294 \ub178\ub825\uc774 \uc788\ub2e4\uba74, B2B \uc601\uc5c5\uc5d0\uc11c \uafb8\uc900\ud55c \uc218\uc775 \ud750\ub984\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

              B2B \uc601\uc5c5\uc740 \ub2e8\uc21c\ud788 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud30c\ub294 \uac83\uc744 \ub118\uc5b4, \uace0\uac1d\uc0ac\uc758 \ubcf5\uc7a1\ud55c \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc744 \uc774\ud574\ud558\uace0 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uc77c\ub828\uc758 \uacfc\uc815\uc774\ub2e4. \ub9ce\uc740 \uc601\uc5c5 \uc804\ubb38\uac00\ub4e4\uc774 ‘\uc790\ub3d9 \uc218\uc775’\uc774\ub77c\ub294 \uc774\uc0c1\ud5a5\uc744 \uafc8\uafb8\uc9c0\ub9cc, B2B \uc601\uc5c5 \ud604\uc7a5\uc5d0\uc11c \uc774\ub97c \uc2e4\ud604\ud558\uae30\ub780 \uc27d\uc9c0 \uc54a\ub2e4. \ubcf5\uc7a1\ud55c \uacc4\uc57d, \uae34 \ud310\ub9e4 \uc8fc\uae30, \uadf8\ub9ac\uace0 \uc608\uce21 \ubd88\uac00\ub2a5\ud55c \ubcc0\uc218\ub4e4 \ub54c\ubb38\uc5d0 \uafb8\uc900\ud55c \ub9e4\ucd9c \ud750\ub984\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc219\uc81c\ucc98\ub7fc \ub290\uaef4\uc9c0\uace4 \ud55c\ub2e4. \ud558\uc9c0\ub9cc \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc744…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","imgurl":"https:\/\/img.automaster.co.kr\/w\/coin-td7i\/\uace0\uac1d_\uad00\uacc4_\uad00\ub9ac.jpg","downurl":"","footnotes":""},"categories":[2],"tags":[143],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-2","tag-b2b"],"_links":{"self":[{"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":0,"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"wp:attachment":[{"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaster.co.kr\/post\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}